The designers at Touch Worldwide were looking to create a dimensional display for Brooks Sports’ sales event.
The goal was to create something more interesting than a poster to showcase the marketing for three pairs of shoes, while remaining unobtrusive. The display was going in a busy hallway, so while it needed to be engaging, it also couldn’t create any crowds or blockades.
I was inspired by the way we used shoeboxes for dioramas in school, and created a shape that clearly evoked the shoebox. The design team from Touch created all the art that was printed onto the structural cardboard which was assembled on site.
This was a great project that created real moments out of thin air.